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Globalisation in sport will
continue: it's a trend we've seen by the choice of Rio for the 2016 Olympics
and Qatar for the 2022 World Cup. This will mean changes to traditional
sporting calendars in recognition of the demands of climate and time zones
across the planet.
Sport will have to respond to new
technologies, the speed at which we process information and apparent reductions
in attention span. Shorter formats, such as Twenty20 cricket and rugby sevens,
could aid the development of traditional sports in new territories.
The demands of TV will grow, as
will technology's role in umpiring and consuming sport. Electronics companies
are already planning broadcasts using live holograms. I don't think we'll see
an acceptance of performance-enhancing drugs: the trend has been towards zero
tolerance and long may it remain so.

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